American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at www.americanexpress.com/gns and americanexpress.com.cn and connect with us on e.weibo.com/amexchina and our WeChat account (ID: AmexChina). Since 1997, American Express has partnered with a select group of leading banks and financial institutions around the world to issue American Express-branded products and acquire merchants on to the American Express merchant network. By leveraging its partnerships, global infrastructure and the powerful appeal of the brand, American Express has gained even broader reach for its network worldwide

Since 1989, Lexus has been leading the trend of luxury with relentless innovation based on visionary market insights. With the all-new brand tagline, Experience Amazing, it will be evolving from a traditional premium auto brand into a more emotional lifestyle brand with amazing experience. China is one of Lexus’ most critical markets, that’s why Lexus decided to create a customized brand tagline “领未见·探非凡” for the market, trying to build a more in-depth emotional connection with Chinese consumers through more comprehensive brand localization.

In this new branding chapter, Lexus is determined to make breakthroughs with emotional expression, transforming function into emotion, performance into passion, and technology into imagination. As a fully evolved brand, Lexus will be dedicated to provide amazing and unparalleled customer experience throughout the entire value chain including product, technology and service.