Mission Hills Group is headquartered in Hong Kong. Dr. Ken Chu, who currently serves as a National Committee Member of the Chinese People’s Political Consultative Conference (CPPCC), is the Chairman and CEO. As a pioneer in China’s hospitality, sports and leisure industry, Mission Hills Group has expanded its business across the cities within the Guangdong-Hong Kong-Macau Greater Bay Area and the Hainan Free Trade Zone, having invested a total of RMB 60 billion in Mainland China.
The need for a world-class leisure brand emerged with the rise of China. As early as 1994, Dr. David Chu, the founder of Mission Hills Group, advocated for the marketisation and industrialisation of sports at the National Political Consultative Conference; in 2002, he championed the development of a new leisure industry in China, and led through action and investment.
Since its founding in 1992, Mission Hills Group rode the waves of China’s economic reform. It selected more than 20 square kilometers of wasteland between Shenzhen and Dongguan to launch its prestigious business and create Mission Hills Shenzhen, creating the world’s only club featuring 12 courses with designers and styles from five continents. Mission Hills have since evolved into integrated destinations featuring world-class hotels and clubhouses; a public tennis centre with multiple championship courts; Mission Hills Ecological Sports Center; international convention centres; MH Mall; international schools and residential communities; award-winning spas; PGA golf academies and pro shops to create a comprehensive set of unparalleled lifestyle experiences. Mission Hills Shenzhen and Dongguan are also recognised with the International Garden Community – Gold Award, internationally known as the “Green Oscar”. Other accolades include Asia Pacific Golf Resort of the Year by IAGTO, the highest honour from the world’s leading golf tourism organisation; National 5A Level Tourist Attraction by the country’s National Tourism Administration; as well as being the pioneer batch of China’s ecological tourism demonstration areas.
Mission Hills’ footprint expanded across the Qiongzhou Strait to the Hawaii of the East – Hainan. Rejuvenating a barren volcanic rock landscape in Haikou city, Mission Hills Haikou is developed in line with the country’s strategy to transform Hainan as an international tourism island, integrating sports, tournaments, health & wellness, culture, entertainment, commerce, MICE, teambuilding and residence. Highlights include 10 spectacular golf courses; the world’s largest volcanic mineral springs; China’s first FC Barcelona football academy and interactive museum; an international football training base; China’s first NBA Exhibit & Store as well as basketball academy; world-class luxury hotel brands including Ritz-Carlton, Renaissance and Hard Rock; Mission Hills Centreville; Wet’n’Wild Haikou; Hainan Overseas Chinese Middle School; and Mission Hills • Huayi Brothers • Feng Xiaogang Movie Town, creating an iconic tourism destination in provincial capital.
Mission Hills Group is committed to building world-class leisure projects and a unique world-class leisure and tourism brand. Bridging China and the world through world-class tournaments, trade, sports and cultural exchanges, Mission Hills has hosted more than 100 international tournaments in golf, tennis, snooker and cycling, as well as hosted international celebrities, APEC preparatory meeting, Laureus World Sports Awards as one of China’s leading international exchange platforms.
As early as 1995, Mission Hills held the 41st World Cup of Golf, China’s first globally-significant golf championship. In 2001, Mission Hills invited Tiger Woods on his first visit to China, ushering in a new era of golf development. In 2007, Mission Hills signed an unprecedented agreement to host consecutive editions of the World Cup of Golf. From 2010, Mission Hills launched its signature World Celebrity Pro-Am tournament. In addition, Mission Hills hosted the World Ladies Championship in 2012 and 2013. Other high-profile tournaments include the World Golf Championships – HSBC CHAMPIONS 2012 and The Match at Mission Hills in 2013 featuring Tiger Woods and Rory McIlroy.
Mission Hills Group also made great contributions to the sports development in China. The Group and its Founding Chairman Dr. David Chu fully supported the successful Beijing 2008 Olympic Bid. Mission Hills also supported the 2009 East Asian Games in Hong Kong and the 2011 Shenzhen Universiade. For more than two decades, Mission Hills has created, supported and participated in more than 200 sports, culture, education, and philanthropy efforts, dedicating more than RMB 500 million in donations. Mission Hills Group has not only realised dreams, but has shared the seeds of its success with the community and will continue in its commitment to the society.
1992-2002 The First Decade of Mission Hills: From Birth to World's No.1
According to Mencius: “There is an art in the contemplation of water. It is necessary to watch it as foaming in waves.” This implies we should set great objectives and expand our mind on one hand; one the other hand, we should be down on the earth and keep progressing step by step. A related saying is, “He who has contemplated the sea, finds it difficult to be attracted by other waters.”
Time brings about great changes. Looking back at the development of Mission Hills over the last 20 years, it has emerged from almost a non-entity to legendary status. It first created the world’s largest golf club in a barren wasteland on the border of Shenzhen and Dongguan, and has now moved across the Qiongzhou Strait to build Mission Hills Haikou. Mission Hills has evolved into China’s leading sport and leisure industry investor and operator in China, as well as one of the best in the world. Its history has followed the philosophy of Mencius—highly targeted and yet, down-to-earth.
2002 - 2012 The Second Decade of Mission Hills: From Golf to a Diversified Leisure Industry
Mission Hills rewrote China’s golf history in just 10 years. In doing so, it forever changed the world’s view of China’s potential as a future hotbed for the sport.
During the NPC & CPPCC events in March 2002, a committee member of CPPCC from Hong Kong, Dr. David Chu submitted a proposal titled The Need for In-depth Research on Domestic-demand Market and Leisure Industry Development. It concluded China’s leisure industry had entered a prosperous development period driven by domestic demand. As Dr. Chu predicted, since 2002, the leisure industry has rapidly grown in China. In 2007, it was included in the Government Work Report, which deemed it a strong engine to boost future urban economic development.
In its second decade, Mission Hills initiated expansion to the north in Dongguan and the south across the Qiongzhou Strait. From golf to leisure, Mission Hills heavily invested in the construction of comprehensive international resorts and leisure facilities. In 2011, Mission Hills was identified as a 5A international tourist attraction. In 2007, Mission Hills made use of a barren, soil-free land in Haikou—a lava rock desert formed by ancient volcanic eruptions—to build a resort and propel development of Hainan International Tourist Island. The result—Mission Hills Haikou—has become a resort destination with activities and amenities for everyone.
In a historic 2007 announcement, Mission Hills was named host of 12 consecutive editions of World Cup of Golf. In 2010, it held China’s first international celebrity pro-am tournament, and attracted global sport and entertainment stars to participate. More than 100 international championships have made Mission Hills China’s leading platform for the international exchange of ideas and created a unique global tourism attraction.
2012 - 2022 Integrate Culture and Tourism: Footed China for Internationalization
In 2012, Mission Hills, which entered its 20th anniversary, accelerated the pace of development. That year, the WGC-HSBC Champions relocated to Mission Hills. Subsequently, the 2nd, 3rd and 4th Mission Hills World Celebrity Pro-Am were held in Mission Hills Haikou, and a variety of tournaments such as the Amateur Golf Super League, The Greater Bay Area Tennis Tournament and Golf Championship were also held in Mission Hills in succession. We also hosted numerous other events and forums, such as China (Hainan) Film Investment Summit during that time. Mission Hills has attracted international superstars such as Kobe Bryant, Ronaldinho, Lewis Hamilton and many others, making it a regular celebrity-sighting ground. With the help of these international events and celebrity visits, Mission Hills has gradually become an iconic destination internationally.
MH Mall – the first integrated HOPSCA complex in Shenzhen North and the new landmark of leisure and entertainment in the Pearl River Delta region, as well as MH Centreville – the eco-tourism leisure town and Hainan tourism and leisure urban centre in Haikou, both completed their construction and commenced their operations at the same time.
Mission Hills – Huayi Brothers – Feng Xiaogang Movie Town, Mission Hills Film Production Base, Chinese National Football (Southern) Training Base, NBA Basketball Training Centre, Mission Hills Splash City – Haikou, Bromsgrove School Mission Hills Shenzhen, Mission Hills Overseas Chinese School Haikou, Mission Hills Student Athletes School Haikou, Ritz-Carlton Hotel, Renaissance Hotel, Hard Rock Hotel, Times Duty Free Mission Hills and other projects were completed and put into operation one after another, transforming Mission Hills into destinations with unique offerings.
In the future, Mission Hills will continue to innovate and strive to play the leading role in China’s expansive leisure industry. The group will focus on enhancing our brands, improving the quality of our services and products and bringing more varieties of offerings to the market. We will explore opportunities arose from our brand value and our management and operations expertise and continue building the most culturally relevant and pioneering cultural tourism brand in the region, with the objective to become a leading brand in China’s integrated cultural tourism industry. We will also carry out in-depth quality improvement actions for all our businesses, and continuously optimise our product design and services in order to create an even more guest-friendly, efficient and appealing travel and leisure experience. Finally, we will continue upgrading and improving our services, further enriching our “tourism + sports”, “tourism + culture”, “tourism + wellness” and “tourism + education” lines of products, to deepen the integration of culture, tourism and education, tourism and sports, as well as tourism and wellness.