On April 22, Shenzhen Mission Hills Shenzhen Resort, Longhua District, Shenzhen, Guangdong Sports Industry Association and Guangdong Ice and Snow Sports Association jointly held the awarding ceremony of “Guangdong Ice and Snow Sports Training Base” for “Karoo Ice World”. Leaders of relevant departments in Guangdong Province, Shenzhen City, and Longhua District, Mr. Tenniel Chu, Vice Chairman of Mission Hills Group, and Ms. Chen Lu, World Figure Skating Champion, delivered speeches and unveiled the plaque for the event.

Located in Shenzhen Mission Hills Ecological Sports Park, Karoo Ice World is a comprehensive air-film ice and snow pavilion with an investment of 128 million yuan. It has major innovations in construction technology and operation content. The air dome structure technology is constructed, breaking through the height limit of traditional indoor ski halls. The air dome can provide a super high space of 23 meters without beams and columns, which makes the field of vision wider. This technology is the first in the mainland. The project is organized by Guangdong Sports Industry Association and Guangdong Ice and Snow Sports Association, and invested and constructed by Shenzhen Keleng Commercial Equipment Co., Ltd. It can be used not only for sports skiing, but also for mass snow recreation. The ski slopes meet the national standards, and the snow quality is good, comparable to natural powder snow. It provides a good venue for skiers to carry out training activities. Citizens with no basic knowledge or certain skiing experience can also enjoy a pleasant skiing experience here.

Karoo Ice World is the “Guangdong Provincial Ice and Snow Sports Training Base”, which can be used not only for athletes’ daily training, professional competitions, but also for public ice and snow entertainment. The venue covers an area of ​​about 12,000 square meters and consists of a ski hall, an ice skating hall and a comprehensive service hall, which are currently open for use. Another unique feature is the featured themed event. Taking advantage of the advantages of the venue and the characteristics of ice and snow, the operator has developed two IP themes, one is “Re-walking the Long March Road” related to red education, and the other is “Kaka and Lulu’s Dream Journey” with stories about cartoon characters. According to requirements, we can provide customized services for enterprises and institutions to carry out group building activities. Karoo Ice and Snow World brings novel and interesting ice and snow culture to the residents of Shenzhen and surrounding cities with the strategy of combining ski hall + ice skating hall, and promotes the development of ice and snow sports in Shenzhen and even Guangdong area. Its ice and snow technology, business model and the construction of sports venues has played an innovative role in the industry.

Mr. Tenniel Chu, Vice Chairman of Mission Hills Group, believes that the Karoo Ice and Snow World will become a new landmark and a popular tourist destination in Shenzhen in the future! At the same time, it hopes to cooperate with other sports training facilities and hotels in Mission Hills Resort to provide a good training base for Chinese ice and snow athletes and strive for good results in various competitions. Shenzhen is located in the southern part of the country. The scarcity of ice and snow resources restricts the popularization and development of ice and snow sports. In order to cultivate youth ice and snow sports habits, improve ice and snow sports skills, lay the foundation for reserve talents, and at the same time, in order to repay the society, Karoo Ice World and Shenzhen Longhua District Culture, Radio, Television, Tourism and Sports Bureau jointly launched the “Ice Snow Eagle” public welfare free ski training According to the plan, this public welfare activity will launch 20 places for middle and primary school students in Longhua District every year. The success of the Beijing Winter Olympics has ignited the enthusiasm of the masses for ice and snow sports, and the ice and snow economy has continued to heat up. Shenzhen is located in the south of the motherland, and ice and snow resources are scarce. Karoo Ice World satisfies the Shenzhen people’s desire for ice and snow sports and entertainment experience. The project adopts the multiple system of “ice and snow + sports + cultural tourism” to promote the development of ice and snow sports in Guangdong Province and start the ice and snow economy. Therefore, the construction of the project has received strong support from relevant government departments, and Karoo Ice and Snow World is considered to be the “Shenzhen model” of ice and snow sports.

© Copyright 2020 Mission Hills Group. All Rights Reserved.